Sunday, October 31, 2010

IPL re-incarnated at ISB-Hyderabad

Conceptualised on the lines of IPL, Indian School of Business (ISB), Hyderabad, is all set to introduce the maiden edition of ISBs Super League (ISL), which may prove to be another exciting sporting extravaganza.

As in IPL, ISL has sporting franchises (or teams) that are owned, managed and staffed by students of the ISB student community. ISB's Super League (ISL) was inaugurated on November 20, 2010, presided over by Ajit Rangnekar and India's leading sports personality Pullela Gopichand.

ISL has sporting franchises that are owned, managed and staffed by students of the ISB student community. This is a franchise model, where each franchise built its own team through player auction. The four teams --- Hyderabad Hurricanes, The Titans, Hyderabad Nizams, and Raging Bulls were won in an auction based on real money --- where students bid for teams. Each player was sold in a live auction based on virtual currency. The total bid value for the four teams came to Rs. 630,000. The winning team will take home 60 per cent of the prize money, which has been accrued from the bids. The runners up will get 34 per cent of the prize money. The balance six per cent will go towards organizing the tournament which will go on till the end of December.

This innovative idea was the brainchild of Mohit Mittal, student director of the Graduate Students Board. Siddharth Malhotra, student director, marketing and communications shares, "This is more like a relationship and sporting franchise model within the ISB."

The ISL aims to provide the ISB community and its sponsoring partners an opportunity to be involved in fun, sports and above all, the true ISB spirit of excellence. Student owners would gain real expertise in sports management, a great opportunity to network with fellow students, faculty and alumni and a live experience in brand building and promotions. Also this initiative along with giving structure to sporting activities on campus will provide the opportunity to gain complete sports management experience, team building, and better networking within the whole ISB community.

With more than 570 students, 3000 plus alumni, staff and spouses all involved in this exercise, the ISB is going to witness an action packed three months of sporting events. Teams will vie with each other in nine sports to win the coveted Best Franchise trophy, along with whopping cash prizes. This is to be witnessed first hand.

Source: The Economic Times, October 31, 2010
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