Sunday, November 14, 2010

66% children want to go abroad for studies

A survey of 10,000 children from classes VIII to XII or ages 12 to 18 spread across 11 cities in India has found that the kids may not be as money-obsessed in their career aspirations as they are often made out to be. Over 60% spend on average less than an hour a day on the net and 83% get less than Rs. 1,000 a month as pocket money, about two-thirds getting less than Rs. 500.

The survey was conducted among children predominantly from English-medium schools in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Pune, Kochi, Ahmedabad, Lucknow, Coimbatore and Bhubaneswar. It was conducted by TCS among those who participate in its IT Wiz quiz contest every year. To that extent, the survey reflects a particular kind of child, but the trends do perhaps tell us something about the bigger picture.

What was particularly interesting in the survey findings was the fact that the responses from those from the relatively smaller cities were almost identical to those from the bigger metros. Over two-thirds of the students said they would like to go abroad to study at some point and here the figure (74%) was significantly higher for the mini-metros than for the metros (66%), a pointer to the growing aspirations in the smaller cities. Also, while a generation ago, most would have thought of doing their post-graduation abroad, now a majority want to do their graduation or even their high school abroad.

While the home remains the primary point of access for the internet, cyber cafes and mobile phones too are used for getting on to the net by over 50% in each case. Not surprisingly, 85% say they are on some social networking site or the other, the vast majority naming several.

As you would expect of students of this profile, about four-fifths have computers at home as well as mobile phones, but what might be less obvious is the finding that almost two-thirds also have a digital camera and an iPod or other digital music player. For those fond of stereotypes, here is one that finally seems to be true: Gen-Next is indeed as gizmo-crazy as all have believed it is.

Source: The Times of India, November 14, 2010
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