Friday, December 03, 2010

IIM-A steps out of campus to woo global recruiters

Call it image-building or a hard-core marketing strategy. For the first time in its history, the country's top B-school, the Indian Institute of Management-Ahmedabad (IIM-A), has decided to step out of the campus and go overseas for wooing recruiters. The B-school which is celebrating its golden jubilee later this month will be orgainising a recruiters' conclave in Singapore on December 6. After becoming the first B-School in the country to change the placement system from day-based to a Cohort-based process giving prominence to roles over salaries, experts say, the latest move by IIM-A is an attempt to take placements to the next level in a globalised world.

The conclave aims to bring together over 60 global firms who either have headquarters in the state-city or have operations there. Through the event, the institute in not only trying to hard-sell its talent pool to global recruiters but is also aiming at lucrative opportunities for its students.

The island-state that has clocked an impressive 18.1% GDP growth in the first half of 2010, outperforming the likes of China, India and Brazil is thus a big draw. That's not all. This year, Singapore's currency has already gained about 8% against the U.S. dollar and the International Monetary Fund (IMF) estimates that the island's 15% forecast growth rate this year would be the fastest in the world after Qatar.

No wonder top B-schools like IIM-A are going all out to lure recruiters from the world's hottest economy. "Till now, recruiters have always discovered IIM-A. We have never projected ourselves to recruiters. However, now we want to change this scenario," says Professor Saral Mukherjee, Chairperson of IIM-A Placement Committee that handles students' placements at the institute. "Many recruiters like DBS, Temasek and Olam International have ocassionally hired students from IIM-A. Through this conclave, we want to make some of them regular visitors at our campus. We also be looking at other potential firms who could visit our campus," Mr Mukherjee told ET.

"Secondly , through this conclave we also want to understand their needs and listen to their concerns about hiring from India, if they have any," said Mr. Mukherjee adding that a number of finance, marketing, logistic and supply chain firms and logistic companies having their headquarters or regional offices in Singapore will be participating in the event. "We expect more than 60 companies in the conclave. Many of them will be potential recruiters, who have never come to IIM-A or even India for recruitment. We will be projecting India, IIMs and IIM-A," Mr. Mukherjee added.

IIM-A already has a strong presence in Singapore. Thanks to a deal with French B-School Essec about five years ago, IIM-A conducts management and research programmes in Singapore. IIM-A also has a strong alumni-base in Singapore and a day before the conclave, it will be organising an alumni meet as well.

Source: The Economic Times, December 3, 2010
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