Thursday, June 23, 2011

EdServ enters mobile application space

EdServ, an education services company, has signalled its entry into the mobile application space with the launch of HumThum.com, a mobile handset-based knowledge application store. This store can be accessed anywhere anytime from a mobile smart phone.

EdServ, it may be noted, has been providing online education support services through its business division www.lampsglow.com. Online tuition services, test preparation services, doubt-clearing sessions and interactive sessions between teachers and students through the Internet are among the desktop or laptop-based support services EdServ has been providing through www.lampsglow.com

Students have to register online to access contents for relevant programmes such as CA coaching or test preparation for IIT JEE or AIEEE test. The fee is based on a per-hour basis and includes recorded as well as live sessions. Students are given user names and passwords to help log into his account. The same educational content that has thus far been available through the Internet on www.lampsglow.com will now be available on Samsung smart phones, which, by default, will have the HumThum.com application pre-installed on the phone.

In the pilot phase of the roll out, over 50,000 students have reportedly accessed HumThum's mobile application store. S. Giridharan, Chairman and Chief Executive Officer, feels that EdServ will reach a user base of 10 million in the next 18-24 months.

EdServ's educational content and tuition services will be available across all Samsung smart phones in their Java application stores in India. According to him, there is no need for any separate registration or payment for the HumThum mobile application.

"All those who have registered on www.lampsglow.com can access the same educational content on the Samsung smartphone," he says. EdServ, according to Mr. Giridharan, has also opened up parleys with other leading makers to lodge HumThum application stores on their mobile smartphones. The company, he claims, has taken over two years, spent several man-hours and invested close to $1 million to make its foray into the mobile application space.

Source: The Hindu, June 23, 2011
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