Friday, April 11, 2014

HT Media’s Bridge School, Northwestern University join hands

The HT Media Ltd co-promoted Bridge School of Management has entered into a partnership with the US- based Northwestern University School of Continuing Studies to offer certificate courses to working professionals in an attempt to tap into a lucrative and growing market. For starters, the two will offer a programme on Predictive Business Analytics this summer on a blended learning platform (online and classroom), HT Media and Northwestern said in a joint statement.

The course modelled after Northwestern School of Continuing Studies’ successful online Masters in Predictive Analytics, will be a one-year programme for Indian professionals seeking to sharpen their skills in big data which is increasingly being leveraged for insights and analysis not just in the area of business, but even sports and politics.

Though the exact size of the executive education market is unknown, India’s overall education market is likely to be worth Rs. 5.9 trillion in 2014-15 as against Rs. 3.33 trillion in 2011-12 financial year, according to rating agency India Ratings.

Executive education has multiple benefits, for businesses looking to get more value from workers, professionals aiming to enhance their skills or switch career mid-way, and business schools seeking to build the relevant industry linkage, explained Narayanan Ramaswamy, partner and head education practice at consulting company KPMG.

“At a time the Indian education marketplace is in great need of high-quality professional education programmes, the Northwestern and Bridge School initiative will combine online content developed and taught by Northwestern faculty with weekly in-person sessions led by local specialist faculty at the Bridge School,” the statement said.

Big data is expected to be a business worth $1 billion in India by 2015, growing at a compounded annual growth rate of 83% from 2012, according to a report by software industry lobby Nasscom. The Bridge course on analytics is among the first of its kind in India.

Vikash Jain, principal at Boston Consulting Group (BCG) and an expert on IT services said companies are using analytics to make a sense of the data from both structured sources such as reports and unstructured sources such as social media conversations. The use of big data is helping businesses to make more informed and significant decisions, he added. “The companies which are able to use data analytics will have a competitive advantage over their peers.” 

“The need of the hour is for Indian management schools to adopt the best practices of world-class management institutions and this collaboration bears testimony to our efforts in this direction. We hope that this joint venture between Northwestern University and the Bridge School of Management will help in building strong human capital in India,” HT Media CEO Rajiv Verma said in the statement

“The Bridge School has demonstrated a deep understanding of the needs of industry and employees and is creating highly effective links between industry and academia.” added Northwestern University Provost Daniel Linzer.

The Bridge School of Management started operations last year and plans to equip working professionals in India with key business skills and practical knowledge. The school aims to open at least 50 centres across India over a period of time. The first such was opened in Gurgaon on the outskirts of Delhi in October 2013. The school functions under India Education Services Pvt. Ltd, an equal joint venture between HT Media and US-based Apollo Global Inc. Mint is published by HT Media Ltd.

Source: Mint, April 11, 2014
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